Mentos launched a new social-media driven campaign with Dragee (dra zheˈ), a character which maintains a maintaining a positive outlook on life no matter what befalls him. The … read morecampaign is being promoted via a Facebook page.
This new social/digital campaign is the first campaign created by The Martin Agency for the freshmaker after this agency was named U.S. social media AOR for Mentos in January.
The first of three digital shorts shows Dragee attempting to avoid a swordsman's blade while blindfolded. He is unsuccessful, and yet he remains positive, even after a sword courses through his body, spewing blood everywhere.
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