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Top 6: February 23rd 2011
Interactive

Mentos: Blade

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Top 6: February 23rd 2011
Mentos launched a new social-media driven campaign with Dragee (dra zheˈ), a character which maintains a maintaining a positive outlook on life no matter what befalls him. The campaign is being promoted via a Facebook page.

This new social/digital campaign is the first campaign created by The Martin Agency for the freshmaker after this agency was named U.S. social media AOR for Mentos in January.

The first of three digital shorts shows Dragee attempting to avoid a swordsman's blade while blindfolded. He is unsuccessful, and yet he remains positive, even after a sword courses through his body, spewing blood everywhere.
Credits Other credits

Strategic Planner: John Manley

xecutive Producer: Jim Bouvet

Producer: Barbara Benson

Editorial Company: Running with Scissors

Editor: Corey Livingston

Assistant Editor: Mark Meyers

Post Facility: ArtJail

Telecine: ArtJail

Colorist: Graham Holly

Visual Effects Company: ArtJail

Visual Effects Artist: Graham Holly

Audio Post Company: Sound Lounge

Engineer: Philip Loeb

Mixer: Philip Loeb

Sound Design Company: Henry Boy

Sound Designer: Bill Chesley

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