Interactive ad: Greenpeace: A New Warrior

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Top 6: February 23rd 2011

The Earth needs a new Warrior: it needs You. Greenpeace International launched a website created by DDB Paris, where friends, supporters and those on the look-out for an original gift that says "let's save the planet together" can purchase a piece of the new Rainbow Warrior. A unique 3d design allows visitors to explore all areas of the ship. There are thousands of items for sale – everything from shower heads to scuba gear, knives and forks to zodiac boats. Shoppers will be rewarded with a certificate of purchase and can have their name added to a dedication wall on the real Rainbow Warrior, currently in construction in Germany. The site also includes the architectural plans for the boat and allows visitors to follow construction live via a webcam installed at the shipyard.