Print ad: Nyt Weekly supplement: PECHA KUCHA NIGHT

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Helsinki lives right here, right now Documentary print ads from 358 Helsinki. Helsinki lives in the moment – and so does Nyt, the weekly supplement of the city's largest newspaper Helsingin Sanomat. Nyt is all about the going-ons in Helsinki – the name means "now" in Finnish. Since it is all about the moment, we did Nyt's print ads with the same mentality. No stylists and no tight schedules on Excel-sheets. Just one photographer capturing a bunch of young people enjoying life in Helsinki – right here,
right now. And it was all very immediate: shot today, printed tomorrow.