Print ad: Nyt Weekly supplement: RESTAURANT DAY

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Helsinki lives right here, right now
Documentary print ads

Helsinki lives in the moment – and so does Nyt, the weekly supplement of the city's largest newspaper Helsingin Sanomat.
Nyt is all about the going-ons in Helsinki – the name means "now" in Finnish. Since it is all about the moment,
we did Nyt's print ads with the same mentality. No stylists and no tight schedules on Excel-sheets.
Just one photographer capturing a bunch of young people enjoying life in Helsinki – right here,
right now. And it was all very immediate: shot today, printed tomorrow.