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Integrated
Vanish Napisan Crystal White: Sponsor the White House
Case Study: Vanish Napisan Crystal White is an Australian laundry detergent that keeps white clothes white. To get people talking about this simple promise, Euro RSCG Sydney /Red Agency launched a campaign to sponsor the most famous white building in the world - the White House, in Washington DC. At the height of the debt crisis, they went to Washington and offered the US government our entire annual marketing budget of A$25million for naming rights to create The Vanish Napisan Crystal White House.
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