Vanish Napisan Crystal White: Sponsor the White House

CASE STUDY: Australian washing detergent, Vanish Napisan, wanted to be famous for making white clothes white. So at the height of the US Debt Crisis Euro RSCG Australia travelled to Washington DC with a giant cheque for $25 million to try and sponsor the most famous white building in the world: The White House. In 5 days the agency created 12 online films as we door-stopped media, politicians, celebrities and the American public. Of course President Obama said "no". So the agency used the publicity to kickstart our real campaign – culminating in Vanish Napisan sponsoring an Aussie family's 'white house' instead.