TV ad: Lamb: Barbie Girl

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Keeping to tradition, Sam's "Chopular Culture" campaign has launched across Australia with his annual 90-second address to the nation. It was followed by the release of his 3 minute music video "Barbie Girl" (recorded with Melissa Tkautz and Justice Crew).

The rant and film clip were directed by renowned music video parodist Craig Melville.

Gerard O'Connor (2011 AIPP Australian Professional Photographer of the year) shot the epic pop culture style point of sale campaign which included 36 cast members styled by Marc Wasiak.

Category Food
Client Meat & Livestock Australia
Agency BMF
Production Jungle
Country Australia
Uploaded 11 January, 2012

Credits

Director
Craig Melville
Executive Creative Director
Dylan Taylor
Creative Director
Dennis Koutoulogenis
Producer
David Curry
Assoc Creative Director
Jake Rusznyak
Agency Producer
Mel Herbert
Visual Effects
Emerald City
Sound
We Love Jam
Group Account Director
Rebecca Morton
Account Director
Kelly Howard
Planner
Christina Aventi
Post production
Emerald City
Photographer
Gerard O'Connor
Print Producer
Alex MacArthur
Account manager
Sarah Hood

Other credits

Interactive Lead - Josh Akmens

Social Media Manager - Angela Graham

Agency - BMF

Client - Magali Duveau, Andrew Cox (MLA)

Media - Universal McCann

PR - Hausmann

Lamb: Barbie Girl

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Lamb: Barbie Girl

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