McDonald's Salads Plus: Burger and Fries

Leo Burnett Italy launch a campaign for McDonald's Salads Plus The world is changing: people now know that if they want to be healthy, they need to take care also of what they eat. Salads Plus are felt as something really unexpected from McDonald’s. ( McDs-4burger.jpg - McDs-5fries.jpg) McDonald’s is for everybody the symbol of the hamburger itself, McDonald’s is the hamburger and fries.As you know, BigMac is also seen as a coin, since its prize, its value depends on the average salary!So we need a breaking, shocking launch campaign, a sort of institutional campaign just to sign the new road taken by McDonald’s.