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The Beef Checkoff: Invitation
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Invitation opens with a young boy who happens to look out his window and sees his elderly neighbor across the street unsatisfied sitting over a meal, apparently alone and unsatisfied. After asking his mother what they are having for dinner and hearing that it is “his favorite, pot roast” the boy disappears out the front door. As his parents finish setting the table, the front door opens and the young boy reenters with the elderly neighbor in tow. “Pot roast is Mr. Korakis’ favorite too,” states the boy, simply. The spot then transitions from touching to humorous when, in the last shot, the family across the street wonders where “grandpa” went.
Island is all about preparation, beginning with close up shots of a man and woman preparing wine glasses, removing plates from shelves, laying out a white linen table cloth and lighting candles, seemingly preparing a restaurant tabletop for dinner guests. The signature Rodeo begins to play lightly camouflaged in an accompanying piano melody as a shot of two cuts of beef sizzle on a skillet while flower arrangements, pouring of wine and finishing touches are finished. A plate of food is finally presented at a table that, to our surprise, is set in the kitchen of the couple preparing the meal. Sharing a fist bump instead of “cheers”, the couple begins to eat as a voiceover says, “lean beef makes any occasion a special occasion”.
Brian Salazar, assistant editor, The Colonie Related
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