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Top 6: March 14th 2012
Interactive
Denver Museum of Nature & Science: Tweetaconda
Top 6: March 14th 2012
The Denver Museum of Nature & Science is one of America’s leading history and science museums. To support their latest exhibit, Lizards & Snakes, agency Carmichael Lynch created the Tweetaconda, a snake that grows with the help of your tweets. The goal is to make the Tweetaconda the world’s longest snake (a record currently held by a snake found in Celebes, Indonesia). The web site is designed to reach a length of more than 32.75 feet.The goal of the site is to drive traffic to the exhibit and increase the Museum’s digital footprint by engaging its 25,000+social media followers. “We want the community to keep learning beyond the walls of the Museum,” said Amanda Bennett, director of marketing for the Museum.
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