Guinness: Clock

This spot, out of AMV BBDO London and directed by Peter Thwaites from Gorgeous, cements the 'Made of More'campaign via the metaphor of a clock that chooses not to settle for the ordinary but to do more and be more.

Set in Eastern Europe in the 1890s, we see the clock control time for the benefit of the town's inhabitants. First, it speeds up time to help a cobbler through his workload. Next, it turns back time to give a blacksmith a second chance to save his premises. Finally, it suspends time to make precious moments less momentary as a returning army arrives home.