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Top 6: January 30th 2013
"Sunny Side" is meant to be an antidote to our negative culture, and particularly online meltdowns as documented in the vast amounts of YouTube freakout videos created in recent years. In the ad, we get people to sing on a hillside with Jimmy Cliff and learn to "Get Happy." The spot from Deutsch LA taps into Internet memes by featuring well-known YouTube "celebs": The Eharmony cat-hugging woman; the sad Packers fan; "Boogie," the guy who destroys his Xbox because someone called him fat; the baseball coach who throws a tantrum at an umpire; the screaming politician; and the sports mascots who fight each other. The video features Jimmy Cliff, the most influential living reggae musician singing the kitschy 60's classic "C'mon Get Happy" from the Partridge Family. It recalls a simpler, more optimistic time when we didn’t let ourselves get bogged down in little things.
Credits
Other credits
Client Credits:
• EVP, Chief Product and Marketing Officer: Tim Mahoney
• VP, Marketing: Kevin Mayer
• General Manager Marketing Communications: Justin Osborne
• Brand Communications Manager: Jeff Sayen
• Advertising Specialist: Chanel Arola
Deutsch Creative Credits and Titles:
• Chief Creative Officer: Mark Hunter
• Group Creative Director: Michael Kadin
• Group Creative Director: Matt Ian
• Creative Director: Brian Friedrich
• Creative Director: Mark Peters
• Senior Art Director: Mike Blanch
• Senior Copywriter: Ben Salsky
• Director of Integrated Production: Vic Palumbo
• Director of Content Production: Victoria Guenier
• Executive Producer: Jim Haight
• Producer: Matt Magsaysay
• Music Supervisor: Dave Rocco
• Assistant Producer: Tessa Banks
Production Company(s)/Based in City/State:
MJZ
2201 S. Carmelina Ave. Los Angeles, CA 90064
• Director: The Perlorian Brothers
• Director of Photography: Xavier Grobet
• Senior Executive Producer: Scott Howard
• Line Producer: Jay Shapiro
• 1st A.D.: Craig Owens
Editorial Company/based in City/State and list editorial credit(s):
Whitehouse Post
530 Wilshire Blvd. Suite 400 Santa Monica, CA 90401
• Editor(s): Corky DeVault
• Assistant Editor(s): Collin Davis
• Executive Producer: Sue Dawson
• Producer: Lynne Manino
• Associate Producer: Evan Cunningham
Post Facility/city/state:
The Mill
3233 S. La Cienega Blvd
Los Angeles, CA 90016
• Colorist: Adam Scott
• Telecine Executive Producer: Larue Anderson
Visual effects Company/City/State:
The Mill
3233 S. La Cienega Blvd
Los Angeles, CA 90016
• VFX Artist: Tim Bird
• VFX Assistant Artists: Joy Tiernan, Glyn Tebbutt, Narbeh Mardirossian, Margolit Steiner
• Smoke Artist: Scott Johnson
• Design: Clarice Chin
• Executive Producer: Sue Troyan
• Producer: Enca Kaul
• Production Coordinator: Samantha Axelrod
Music/Composer(s)/based in City/State:
“COME ON GET HAPPY” as performed by Jimmy Cliff
Composed by Danny Janssen and Wes Farrell
Screen Gems-EMI Music Inc. (BMI) and Bike Music (BMI) obo Lovolar Music (BMI) c/oThe Bicycle Music Company
Arranged and Produced by Camus Celli and Paul Conte
Courtesy of Tru-Sound Music, LLC
Audio Post Company/City/State:
LIME Studios
1231 Lincoln Boulevard
Santa Monica, CA 90401
• Mixer: Mark Meyuhas
• Assistant Mixer: Matt Miller
• Executive Producer: Jessica Locke
Shoot Location:
Ventura Farms
235 W. Potrero Road Thousand Oaks, CA 91361
Stock Footage Company/city/state:
T3Media
4103 Cahuenga Blvd.
Los Angeles, CA 91602
Contact: VP Sales, Jackie Mountain
Additional Deutsch Credits:
• Chief Executive Officer: Mike Sheldon
Account Management Credits:
• Group Account Director: Tom Else
• Account Director: Monica Jungbeck
• Account Supervisor: Alex Gross
Media Credits:
• SVP, Group Director: Dave Fasola
• Planning Director: Duncan Snowden
• Planning Supervisor: Sean Williamson
Account Planners:
• Chief Strategic Officer: Jeffrey Blish
• Planning Director: Douglas Van Praet
• Senior Account Planner: Nargis Pirani
Traffic/Business Affairs:
• Director of Business Affairs: Abilino Guillermo
• Group Director, Integrated Business Affairs: Gabriela Farias
• Director of Broadcast Traffic: Carie Bonillo
• Broadcast Traffic Manager: Sarah Brennan
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