Coca-Cola: Coke Chase

Coca-Cola is back in the Super Bowl, and this year the brand is putting its fans in charge. Join a new cast of characters—the Cowboys, Badlanders and Showgirls—as they battle in a hot, sweltering desert for ice-cold refreshment. Vote to help decide who wins, which will determine what spot is unveiled at the very end of the game. Agency: Wieden + Kennedy Portland