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Anchor: If milk was meant to see the light, cows would be see-through
Colenso was given the momentous task of launching Anchor's biggest innovation in milk since the 1960s - their new 100% LIGHT PROOFTM milk bottle.
Born of the insight that light ages milk, Anchor set about creating a triple-layered bottle that would lock in the goodness and keep milk tasting fresh and delicious, from the first glass to the last.
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