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CASE STUDY - For the first thirteen years of our lives we do exactly what our parents tell us. For the next thirteen we do the exact opposite. To engage a new audience, Anchor and
… read moreColenso BBDO have collaborated with World Champion Slam Poet Harry Baker and visual artists like Parris Goebel to create three performance poems about milk. The campaign aligns directly with Anchor's 'Go Strong' platform, the belief being that the nutrition in dairy provides the strength which builds confidence to give anything a go. The project aims to inspire teenagers to be themselves and create their own definition of strength.
read less...Colenso BBDO
International Group Business Director - Rachel Morgan
Group Business Director - Annabel Rees
Senior Account Manager - Tymon Rackley
Head of Planning - Mylene Ong
Digital Strategy Director - Sarah Barrett
Digital Strategist - Holly Dean
Head of PR & Activation - Paul Gunn
Collaborators
Words by Harry Baker
Sound Design: Harmonic Studio
Peter Hobbs - Composer
Production Company: Assembly
Jonny Kofoed - Director of Motion & Design (Inside-out)
Megan Au - DOP ('Real')
Production Company: Studio23 (Blank Canvas)
Brett Goebel
Parris Goebel
Choreography: Parris Goebel (Blank Canvas)
Claire Graveline - Photographer (Real)
Client
GM Anchor - Otavio Faccina
Marketing Manager - Kevin Taffs
Director of Marketing - Clare Morgan
CMO - Andy Dasgupta
Media Agency: MediaCom
