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The Anchor X-Ray Cast is an interactive campaign for kids. A super tough decal for kids' broken bone casts. It shows their actual X-Ray and has a barcode that can be scanned in
… read moresupermarkets enabling them to get free Anchor Calci+ milk while they heal. Posters and leaflets in A&Es and hospitals spoke directly to the audience offering help when they needed it.
All you have to do to turn your cast into an X-Ray Cast is upload your digital X-ray file to our website and fill in the form. If you didn't want to upload your own X-ray, you can choose our existing image. Bespoke vinyl stickers of your actual X-ray are then created and posted back out. Agency: Colenso BBDO, NZ
read less...Colenso BBDO
Planning Director - Lisa Divett
Senior Producer - Michelle Hong
Senior Producer - Scott Chapman
Head of PR & Activation - Paul Gunn
Production Director - Tim Freeman
Executive Digital Producer - Dov Tombs
Studio Manager - Jodi Davis
Mac Operator - Charles Bloomfield
Digital Designer - Gene Wheaton
Retoucher - Reks Kok
Fonterra Brands NZ
Director of Marketing - Clare Morgan
Group Shopper Marketing Manager - Katie McClure
Satellite NZ
Digital Developer - Jordyn Tsitsiridakis
MediaCom - Media Agency
