One of the most watched viral video campaigns last year is back with a new twist. Sauza Tequila, the margarita’s favorite tequila, unveils the second iteration of its popular “Make … read moreIt” campaign, via Havas Worldwide Chicago.
The successful marketing program broke new ground in 2012 by speaking to women the way they want to be spoken to while delivering a visual delight - a Fireman, an adorable kitten and a great-tasting recipe for margaritas. This year’s campaign, “Make it with a Lifeguard,” introduces women to a new hero who’s ready to rescue them from any situation, whether an ex or just everyday stress, with a refreshing Sauza® margarita.
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