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Web Film
Sauza Tequila: Premium Remastered
Strange Beast director and animator, Piccadilly Curtains, has teamed up with Miami-based creative advertising agency La Comunidad and actor/musician Justin Timberlake to create an online promo using in-camera visual effects via projections for the new Sauza 901 Tequila. La Comunidad came to Strange Beast with a brief to tell the story of the meeting of minds between Don Sauza, the founder of the brand, and Justin Timberlake, the creator of the new Sauza 901 Tequila. The overarching concept for the brief was ‘Premium Remastered’ - to bring the expertise and values of Sauza up to the present day - and the narrative centres on the conceit of Timberlake reading from Don Sauza’s diary. La Comunidad asked for a fusion of the illustrative aesthetic of the 1800s and a modern twist, using in-camera projections to immerse Timberlake into this world.
DESIGN / ILLUSTRATION Barry Brunner, Sarah Orenstein Related |
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