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Web Film
Sauza Tequila: The Refreshing Lifeguard
One of the most watched viral video campaigns last year is back with a new twist. Sauza Tequila, the margarita’s favorite tequila, unveils the second iteration of its popular “Make It” campaign, via Havas Worldwide Chicago.
The successful marketing program broke new ground in 2012 by speaking to women the way they want to be spoken to while delivering a visual delight - a Fireman, an adorable kitten and a great-tasting recipe for margaritas. This year’s campaign, “Make it with a Lifeguard,” introduces women to a new hero who’s ready to rescue them from any situation, whether an ex or just everyday stress, with a refreshing Sauza® margarita.
EDITORIAL COMPANY & CITY: ODD, New York Related |
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