TV ad: Keep Oakland Beautiful: Mattress

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Campbell Ewald (CE) is the creative agency behind a new campaign for non-profit Keep Oakland Beautiful called “Litter is Bad.”

Although parts of Oakland are undergoing re-gentrification, the city still suffers from a rampant litter problem. To further Keep Oakland Beautiful’s mission of creating and sustaining a beautiful, clean, green and litter-free city, the campaign shows just how bad litter can be. From cigarette butts that brag about dirtying up the sidewalks and harming dogs to an abandoned sofa looking forward to being set on fire by vandals, this new work personifies litter to emphasize the severity of the issue at hand.

The campaign includes TV, outdoor, digital and social elements.

Category Public interest
URL http://keepoaklandbeautiful.org/
Client Keep Oakland Beautiful
Agency Campbell Ewald
Production At Swim
Country United States of America
Uploaded 3 May, 2013

Credits

Director
Nicolas Iyer
Chief Creative Officer
Mark Simon
Chief Creative Officer
Brian Yessian
Executive Creative Director
Jim DiPiazza
Producer
Lauren Thorne
Producer
Michael Yessian
Producer
Theresa Martin
Associate CD / Copywriter
Becca Loose
Associate CD / Art Director
Vanessa Witter
Art Director
Meggie McArthur
Exec Agency Producer
John Haggerty
Executive Producer
Tomas Krejci
Executive Producer
Michael Appel
Executive Producer
Leslie Sorrentino
Sound Studio
Yessian
Sound Design
Jeff Dittenber
DoP
Thomas Lembcke
Editing Company
Big Block
Assistant Producer
Chris Robertson
Retoucher
Scott Kessler
Casting
Lynne Quirion Casting
Casting
Lynne Quirion
Retoucher
Joe Notaro
Retoucher
Hand Digital
Account team
Matt Clark
Flash Designer
Gonzalo Enriquez
Account team
Angela Zepeda

Other credits

CE CREATIVE:

Interactive Designer: Eric Dominguez

CE MEDIA:

Director Media Planning: Karen Campbell

Associate Director Media Planning: Jennifer Accad

Senior Media Planner: Jon Perez

Assistant Interactive Media Planner: Tara Hana

Director Local Media Buying: Linda Southern

Associate Director of Local Media Buying: Allison Jones

CE SOCIAL:

Director of Digital Operations: James Sanders

Social Media Manager: Stacey Vick

Senior Community Manager: Jennifer Murphy

CE PRODUCTION:

Senior Production Artist: Renee O’Brien

Senior Art Buyer: Tat Luneva-Evenchik

CE PROJECT MANAGEMENT:

Senior Digital Project Manager: Amy Ruud

Lead Flame Artist: Brian Shneider

Audio Mixing: The LA Studios

General Manager: Jane Curry

Mixer: David Guerrero

Printing: Darrin Day / Circle Graphics

Media:

Jill Schuster & Lindsay Warners / OAG

Clear Channel OOH

Chrystal Sisco / Comcast

Dion Carrancho / NCC Media

Jill Kregel / RocketFuel

Erin Seramur / RadiumOne

Keep Oakland Beautiful: Mattress

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