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Outdoor

Keep Oakland Beautiful: Cigarette

Campbell Ewald (CE) is the creative agency behind a new campaign for non-profit Keep Oakland Beautiful called “Litter is Bad.”

Although parts of Oakland are undergoing re-gentrification, the city still suffers from a rampant litter problem. To further Keep Oakland Beautiful’s mission of creating and sustaining a beautiful, clean, green and litter-free city, the campaign shows just how bad litter can be. From cigarette butts that brag about dirtying up the sidewalks and harming dogs to an abandoned sofa looking forward to being set on fire by vandals, this new work personifies litter to emphasize the severity of the issue at hand.

The campaign includes TV, outdoor, digital and social elements.
Credits Other credits

CE CREATIVE:

Interactive Designer: Eric Dominguez



CE MEDIA:

Director Media Planning: Karen Campbell

Associate Director Media Planning: Jennifer Accad

Senior Media Planner: Jon Perez

Assistant Interactive Media Planner: Tara Hana

Director Local Media Buying: Linda Southern

Associate Director of Local Media Buying: Allison Jones



CE SOCIAL:

Director of Digital Operations: James Sanders

Social Media Manager: Stacey Vick

Senior Community Manager: Jennifer Murphy



CE PRODUCTION:

Senior Production Artist: Renee O’Brien

Senior Art Buyer: Tat Luneva-Evenchik



CE PROJECT MANAGEMENT:

Senior Digital Project Manager: Amy Ruud



Lead Flame Artist: Brian Shneider



Audio Mixing: The LA Studios

General Manager: Jane Curry

Mixer: David Guerrero



Printing: Darrin Day / Circle Graphics



Media:

Jill Schuster & Lindsay Warners / OAG

Clear Channel OOH

Chrystal Sisco / Comcast

Dion Carrancho / NCC Media

Jill Kregel / RocketFuel

Erin Seramur / RadiumOne

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