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Outdoor
Keep Oakland Beautiful: Cigarette
Campbell Ewald (CE) is the creative agency behind a new campaign for non-profit Keep Oakland Beautiful called “Litter is Bad.”
Although parts of Oakland are undergoing re-gentrification, the city still suffers from a rampant litter problem. To further Keep Oakland Beautiful’s mission of creating and sustaining a beautiful, clean, green and litter-free city, the campaign shows just how bad litter can be. From cigarette butts that brag about dirtying up the sidewalks and harming dogs to an abandoned sofa looking forward to being set on fire by vandals, this new work personifies litter to emphasize the severity of the issue at hand. The campaign includes TV, outdoor, digital and social elements.
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