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Campbell Ewald (CE) is the creative agency behind a new campaign for non-profit Keep Oakland Beautiful called “Litter is Bad.”
Although parts of Oakland are undergoing re- … read moregentrification, the city still suffers from a rampant litter problem. To further Keep Oakland Beautiful’s mission of creating and sustaining a beautiful, clean, green and litter-free city, the campaign shows just how bad litter can be. From cigarette butts that brag about dirtying up the sidewalks and harming dogs to an abandoned sofa looking forward to being set on fire by vandals, this new work personifies litter to emphasize the severity of the issue at hand.
The campaign includes TV, outdoor, digital and social elements.
read less...CE CREATIVE:
Interactive Designer: Eric Dominguez
CE MEDIA:
Director Media Planning: Karen Campbell
Associate Director Media Planning: Jennifer Accad
Senior Media Planner: Jon Perez
Assistant Interactive Media Planner: Tara Hana
Director Local Media Buying: Linda Southern
Associate Director of Local Media Buying: Allison Jones
CE SOCIAL:
Director of Digital Operations: James Sanders
Social Media Manager: Stacey Vick
Senior Community Manager: Jennifer Murphy
CE PRODUCTION:
Senior Production Artist: Renee O’Brien
Senior Art Buyer: Tat Luneva-Evenchik
CE PROJECT MANAGEMENT:
Senior Digital Project Manager: Amy Ruud
Lead Flame Artist: Brian Shneider
Audio Mixing: The LA Studios
General Manager: Jane Curry
Mixer: David Guerrero
Printing: Darrin Day / Circle Graphics
Media:
Jill Schuster & Lindsay Warners / OAG
Clear Channel OOH
Chrystal Sisco / Comcast
Dion Carrancho / NCC Media
Jill Kregel / RocketFuel
Erin Seramur / RadiumOne
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