TV ad: Super-Pharm: Colors of Passion

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Super-Pharm, Israel's largest drug store chain, has launched via BBR Saatchi & Saatchi the second out of six spots of its dancers campaign. Using dance as metaphor, Super-Pharm wants people to know the chain sells much more than meds. The spot - Colors of Passion - illustrates the dilemma of choosing between a classic red nail polish and a more daring and colorful colors illustrated as a battle between the fingers of the 2 hands.

Category Cosmetics & toiletries
URL http://www.youtube.com/watch?v=UL_0lB0EEUc&feature=youtu.be
Client Super-pharm
Agency BBR Saatchi & Saatchi, Tel Aviv
Production Shoshi & Udi
Country Israel
Uploaded 12 June, 2013

Credits

Director
Ram Baruch
Chief Creative Officer
Nadav Pressman
Creative Director
sharon refael
Art Director
Michal Gonen
Copywriter
Orit Bar-Niv

Other credits

Agency CEO: Yossi Lubaton

VP Production: Dorit Gvili

Production Manager: Gali Starkman

VP Group Account Head: Shani Shaul

Account Supervisor: Yael Sulzbacher

Account Executive: Lia Glikman, Yarden Enosh

Senior Planner: Nir Abraham

Planner: Doron Bar-Gil

Costume Designer: Maor Tzabari

Setting Designer: Shmulik Ben-Shalom

Dance Group: Inbal Pinto & Avshalom Pollak Dance Company

Music: Shmulik Noifeld & Avi Balleli

Super-Pharm: Colors of Passion

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Super-Pharm: Colors of Passion

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