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Web Film
Super-Pharm Life: MY NEW FACE
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To promote Super-Pharm's private label line of razorblades (Life M6 Blades) BBR Saatchi & Saatchi decided to create a social experiment and document the process of Mookie- proud owner of a beard for the last 14 years – shaving his beard off for the very first time.Truth be told, his wife and his kids had never seen him without it.
VP Production: Dorit Gvili Related |
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