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Web Film

Super-Pharm Life: MY NEW FACE


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To promote Super-Pharm's private label line of razorblades (Life M6 Blades) BBR Saatchi & Saatchi decided to create a social experiment and document the process of Mookie- proud owner of a beard for the last 14 years – shaving his beard off for the very first time.Truth be told, his wife and his kids had never seen him without it.
Credits Other credits

VP Production: Dorit Gvili

VP Client Services: Shani Vengosh Shaul

Supervisor: Noa Sharf

Account Executive: Stav Hershkovitz

VP Strategic Planning: Shai Nissenboim

Strategic Planner: Roni Arisson

Traffic: Ronit Doanis, Yael Kaufman

Production Company: T GO Tom Sofer

Director: Oded Binun

Post Production: Broadcast

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