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Super-Pharm: Trail of Perfume
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Super-Pharm, Israel's largest drug store chain, has launched the second out of six spots of its dancers campaign. Using dance as metaphor, Super-Pharm wants people to know the chain sells much more than meds. The spot - Colors of Passion - illustrates the dilemma of choosing between a classic red nail polish and a more daring and colorful colors illustrated as a battle between the fingers of the 2 hands.
The first spot illustrates the trail of perfume.
Agency CEO: Yossi Lubaton Related |
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