Print ad: Audi R8: The Audi R8

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In advance of the R8 launch in July 2007, Audi are planning outdoor poster activity (48-sheet and 96-sheet) around the UK at the end of February featuring beautiful shots of the car and a call to action for viewers to text in to download the R8’s roaring engine sound onto their mobile phones.

Once they have texted in, they will be able to hear the engine of this awesome model – directly from their phone.