Saatchi & Saatchi Stockholm revealed the artists booked for this year's Popaganda festival through a live music quiz and invited fans and music journalists to figure out the … read morewhole lineup themselves. Three bands performed cover versions of songs by the artists booked. For every song, the first person who tweeted the correct artist name and tagged it #popa13 won a ticket to the festival. News of the bookings spread for every guess tweeted. Soon, #popa13 trended giving proof to our insight that if there's anything indie music fans love even more than music – it's showing off their superior knowledge of it.
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