Wrigley: The 5Gum Experience - The Kooks

Social media and interaction with brands have changed especially amongst the younger markets. Individuals now seek to experience brands online and in the real world, as experiences they can share and enjoy amongst their friends has become an important requirement. So DDB South Africa created the 5GUM Experience: South Africa's best socially activated events, which gave our music aficianados the chance to experience their favorite bands live. The first event took place 3 years ago and we’ve built each experience to be better than the last one. They’ve catered for different genres of music from EDM to Indie Rock.