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"No Pican" is the first commercial from the Deutsch LAtino multicultural marketing practice, and will be targeting Latino audiences on networks such as Telemundo and Univision. In the spot, shown here with subtitles, people eating the Fiery DLT try to deny that the taco is spicy with increasingly elaborate excuses. The ad is directed by Esteban Sapir, an Argentinean film and commercial director.
Credits
Other credits
Client Credits:
President: Brian Niccol
Chief Marketing & Innovation Officer: Chris Brandt
Brand Creative Director: Tracee LaRocca
Senior Manager, Brand Experience: Aron North
Manager, Brand Experience: Ashley Prollamante
Director of Integrated Production: Vic Palumbo
Head of Production: Ashlee Cohen
Line Producer: Asori Soto
1st A.D.: Mariano Andre
Assistant Editor(s): Gabriel Ordonez
Executive Producer: Jerry Sukys
Head of Production: Darby Walker
Producer: Mary Stasilli
Colorist: Sean Coleman @ CO3
Online/VFX Artist: Tim Rudgard @ Method Studios
Assistant: Louis Schachte @ Method Studios
Executive Producer: Robert Owens @ Method Studios
Producer: Stephanie Allis @ Method Studios
VFX Artist: Tim Rudgard
VFX Assistant Artists: Louis Schachte
Producer: Stephanie Allis
Music/Composer
Elias Arts LLC, Santa Monica, CA
Executive Producer: Ann Haugen
Producer: Katie Overcash
Composer: Jack Shenker
Creative Director: Brett Nichols
Sound Designer: 740 Sound Design & Mix/ Los Angeles, CA
Executive Producer: Scott Ganary
Associate Producer: Jeff Martin
Audio Post Company: Tono Studios/Santa Monica, CA
Mixer: Juan Felipe Valencia
Executive Producer: Noel Miranda
Producer: Monica Sotelo
Additional Deutsch Credits:
Chief Executive Officer: Mike Sheldon
Account Management Credits:
Group Account Director: Walter Smith
Integrated Account Supervisor: Steve Scutellaro
Account Director: Amanda Rantuccio
Account Director: Mildred Grijalva
Account Director: Christi Johnson
Account Executive: McKenna Pickett
Account Planners:
Chief Strategic Officer: Jeffrey Blish
Senior Account Planner: Pearl Owen
Traffic/Business Affairs:
Director of Integrated Business Affairs: Abilino Guillermo
Senior Business Affairs Manager: Ken Rongey
Director of Broadcast Traffic: Carie Bonillo
Broadcast Traffic Manager: Sarah Brennan
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