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RAC: Attention Powered CarThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
In light of Western Australia consistently having the highest road fatality rate of any state, the RAC and JWT Perth have unveiled a world-first innovation - a car powered by attention - to raise awareness about the deadly impact of inattention on WA roads, estimated to be a factor in 46% of all fatal crashes in Australia. The 'Attention Powered Car' employs the use of neuro-technology to make the car 'go' when drivers are paying attention, and 'slow' when they are not.
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