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Top 6: March 26th 2014
Interactive

RAC: Attention Powered Car

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Top 6: March 26th 2014
Inattention is implicated in a phenomenal 46% off all serious injuries and deaths on Australian roads. Despite this, there was very little awareness, research or media coverage on … read more
Credits Other credits

Account Service: Prue Tehan, Lauren Mestichelli

Planners: Angela Morris, Kat Papthitis

Producer: Damien Whitney

Project Manager: Penelope Headford

Digital Producer: Susan David

Media: Novak Drazevich (Ikon); Michelle Testa & Ashleigh Sligo (emitch); Bec Oliver & Rachel Livingston (Initiative)

Client: Kelly MacLean, Michelle McBride, Ralph Bates

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