WWF: Vote Ruby

Ogilvy & Mather Hong Kong has recorded ground-breaking results for "Vote Ruby" - a campaign for global NGO WWF that was launched lastThe goal of the campaign was to highlight the crisis facing Chinese White Dolphins in Hong Kong. Man-made threats, such as pollution and poaching, continue to endanger the iconic species. In 2003, there were 158 dolphins in Hong Kong waters, but by 2013 this number had plummeted to dangerous levels, with just 61 dolphins remaining. Igniting mass interest, Ruby - a 19 year old Chinese White Dolphin - was entered into the Miss Hong Kong 2013 beauty pageant.