Interactive ad: MLC: Diorama

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Top 6: March 26th 2014

Clemenger BBDO Melbourne and MLC have teamed up to try and save retirement from extinction using real-life retirees in a world-first interactive exhibition at the Australian Museum. The "Let's Save Retirement" campaign, which launches today, aims to encourage Australians to actively engage in preserving their retirement while retaining the choice of working into old age. Clemenger BBDO Melbourne will launch the campaign with the exhibition and release TV, print, outdoor and online executions on Sunday. The Australian Museum exhibition features live-action dioramas showing that retirees are becoming a critically endangered species.

Category Public interest
URL http://saveretirement.mlc.com.au/interactive.html
Client MLC
Agency Clemenger BBDO
Country Australia
Uploaded 20 March, 2014

Credits

Creative Director
Ben Couzens
Creative
Luke Thompson
Creative
Clark Edwards
Executive Producer
sonia von bibra
Managing Partner
Lee Simpson

Other credits

Creative Chairman: James McGrath Creative Director: Jim Ingram

Group Account Director: Andrew Drougas Account Director: Kyle Abshoff

Digital Account Director: RenukaRajadurai Account Manager: Amy Ross

Executive Planning Director: Paul Rees Jones Planner: Matthew Kingston

Head of PrintProduction: Sharon Adams

Director of Digital: Roger Box

Interactive Creative Director: Ben Keenan

Senior Digital Analyst: Nathan Rogers

Senior Digital Producer - Website: Louise Sergent Senior Digital Producer - banners: Victoria Strike Technical Lead: Daniel Zabinskas

MLC: Diorama

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MLC: Diorama

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