VW has launched a new VW iPad ad--or experience, really--that shows people how far they can go on with their TDI Clean Diesel engines by taking them on a virtual road trip. The work … read moreis via Deutsch LA in conjunction with MediaCom and MindOverEye.
The ad, TDI TouchDrive, was created for Motor Trend's and Automobile Magazine's iMag format. It combines video, animation and interaction to educate consumers about Volkswagen's TDI Clean Diesel technology and range.
The personalized ad uses geolocation and driving directions to provide users with four or five route options to virtually drive 795 miles in a Passat TDI on a single tank of fuel. Interactive "bubbles" with fun road trip stats, film content and info appear along with way to show how the trip might go down.
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