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Top 6: October 9th 2013
Interactive
Dempster's: DIY SandwichTop 6: October 9th 2013
Research shows that men don't make sandwiches, they build them. And they do so with a sense of pride and craftsmanship, no different than a skilled tradesman. With this in mind Cundari Toronto created the DIY Sandwich campaign, a spoof on the ever so popular (and tacky) DIY renovation shows. They housed the video on a slick and responsive microsite (DIYSandwich.ca) and there’s even a contest on Instagram where all you have to do is build your own epic sandwich, take a pic of it, and hashtag it with #DIYSANDICH for a tasty $4000.
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