Over the past four months Heineken has been giving real men a chance to test their wits in a reality-style web series. With Dropped, they were looking for a way to give consumers an … read moreexperience not unlike the one that happens in the Voyage film via agency Wieden + Kennedy Amsterdam. It was up to the consumer to tap into their resourcefulness and spontaneity to navigate their way out. Six legendary candidates left the experience slightly more worldly men capable of handling any situation, as they traveled in total over 26,000 km across four continents.
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