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Top 6: November 13th 2013
Outdoor

Pedigree Dog Food: Billboard Walk

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Top 6: November 13th 2013
Dogs need at least one good walk a day to stay healthy and fit. To encourage these walks, Pedigree Belgium, via DDB Brussels, promoted city walks all over Belgium making use of JCDecaux and Clear Channel's bus shelter advertising network. Unique posters guiding people from bus shelter to bus shelter allowing them to walk their dog.
Credits Other credits

Creation: Anthony Lamont

Creation: Gertjan De Smet

Account team : Francis Lippens, Chloé Naessens, Kirsten Vanderbeke, Anita Jerez

Strategic Planner: Maarten Van Daele

Digital production: Bert Gybels

Graphic Design: Coraline Barbe, Gregory Klarfeld

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