Telecom New Zealand: Make The Pages

Telecom wanted to reach the influential crowd of Remix readers, and their current traditional advertising wasn't cutting through. Remix's mid winter party was approaching and Telecom was the main sponsor. Contagion New Zealand were challenged with making a relevant print ad for this hard to reach audience.Remix readers will always flip to the social pages to see if their photo made it to print. Based on this insight, we created the first interactive and democratic social pages where attendees could vote themselves into the pages of the magazine.

RESULTS

Over the night, 73% of the audience voted for their photos and Telecom earned significant PR value, trending on Twitter nationwide and shifting brand perceptions amongst this influential crowd. More importantly, we created a print ad that people would flip to, rather than flip over.