Print ad: Salvation Army: Hoarders_Wires_SalvationArmy

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WMcCann Sao Paulo creates new campaign for The Salvation Army aiming to raise donations. The campaign is composed of three double-page ads, to be firstly run on the Revista Brasileiros magazine. The ads use images of hoarders people with a behavior disorder that makes them to have a compulsive attachment to objects and difficulty in discarding them to draw attention to the fact that these people actually hoard things that can’t be useful to anyone else, while a person without this disorder doesn't use part of his/her closet and opts for accumulating clothing items instead of donating them.