 |
A provocative new campaign for The Salvation Army of Brazil uses humor to drive donations instead of the usual emotional, heart-tugging approach. The new campaign, 'Unwanted Gifts,' … read morecreated by the advertising agency WMcCann Brazil, uses colorful and exaggerated illustrations of international politicians, such as Donald Trump and Kim Jong-Un, to show that what may not fit some, may be perfectly useful to others. The bizarrely humorous film features a plaid family in a plaid environment exchanging plaid gifts, but the daughter receives a shocking, polka-dot shirt, perfect for a donation to the Salvation Army.
read less...
Credits
Other credits
Account: Ana Helena Coutinho, Vivian Cecchi, Vitória Carvalho and Andressa Moro
Projects: Jaqueline Travaglin, Denise Kotsubo and Priscila Andrade
Production: Julia Seligmann e Viviane Guedes
Executive production: Raul Doria and Federico Calabia
Editor: Lucas Camara
Account managers: Victoria Scaff and Leticia Baptista
Post Production: Cine X
Illustrator: Estúdio Ícone, Eduardo Ferraz, André Dedos and Nervo Coletivo
Soundtrack: Cabaret
Musical Production and Sonoplasty: Ângelo Colasanti
Bandmaster: Ângelo Colasanti
Mixing: Gab Scatolin
Account manager: Ingrid Lopes
Coordination: Verusca Garcia and Nicole Bonnet
Client approval: Adalberto Malva, Tiago Mendes and Karen Suto
|
Gold sponsors
The Best Ad Jobs
Retrieving latest jobs
Visit Campaign Brief for Australian creative advertising news
|
 |