‘The Advertising Book’ is a complete annual of all advertisers, agencies and marketing service companies in Thailand. It’s the marketing Yellow Pages for both agencies and clients … read morealike. Whilst every other agency runs fancy advertising about how creative they are, Saatchi & Saatchi Thailand decided to demonstrate it. On the back page, they ran a simple but insightful question: “Need an excuse to fire your agency?" Via a QR code, Clients were invited to view ‘Goodbye My Agency’, a mobile site with tongue-in-cheek excuses in ready-to-send emails that clients could use to…fire their agency. The site also lets clients call for a pitch against Saatchi & Saatchi, learn about Live Creativity, the agency's real time social & content creation hub, or even invite the CEO for a coffee.
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