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Top 6: April 9th 2014
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SPIES Travels: Do It For DenmarkTop 6: April 9th 2014
The Danish birth rate is at a 27 year low. But through extensive research we discovered that Danes have 46% more sex on holidays. And more sex equals more kids right? It may be crazy logic but it's better than no logic. With this in mind, we made it our mission to help Denmark with our romantic holidays. But talking about it wasn't enough. To really show our commitment to the cause we created a competition where people need to have sex and conceive a child to be able to win the prize. An ovulation discount component would help Danes find their most fertile time to take a holiday, thus maximising their chances of winning the competition. Agency: Robert/Boisen & Like-Minded, Copenhagen.
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