300,000 women die in childbirth or from unsafe abortions each year. As if that number isn't depressing enough, in the past year, as people in developing countries continued to fight … read morefor basic women's rights, many of those same rights came under fierce attack across Europe and the United States. Doctors of the World, with their agency BETC Paris, set out to draw attention to this major problem. Instead of focusing on daunting statistics we wanted to get to the heart of the issue: each woman who dies from poor medical, hygienic, or political conditions. With the help of B-Reel and We Do, BETC Paris created a machine that prints the names of the women who have died on a card. Each card is a pre-addressed postcard that you can take from the machine and mail to your local politician. But you only have one minute to claim a card before it is lost. The team also created a digital version of the machine at names-not-numbers.org. Here you can claim a virtual card and send it via Facebook or Twitter to your local politician or Ban Ki-moon, the secretary general at the United Nations. They want to harness the power of social media to contact these leaders in a way they can't ignore.
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