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The California Lottery debuted a new campaign on May 5 for the CA Lucky Life Scratchers a ticket that approaches the lottery prize structure a bit differently. Rather than one lump sum, CA Lucky Life winners receive $5000 every week for 25 years. Four-year agency partner David&Goliath continues to take a different approach to lottery advertising, highlighting the heightened life experiences achieved through the California Lottery rather than focusing on the flashy life of a jackpot-winner.
Credits
Other credits
Managing Director of Broadcast Production: Carol Lombard
Senior Broadcast Producer: Karen Jean
Strategic Planning Director: Kristen Knape
Junior Account Planner: Jessica Watts
Director of Client Services, Managing Partner: Brian Dunbar
Account Director: Stacia Parseghian
Management Supervisor: Janet Wang
Account Executive: Lindsay Brown
Assistant Account Executive: Brea Talsness
Digital Director: Josh Crick
Director of Digital Delivery and Technology: Robert Boucher
Digital Producer: Erica Tremblay
Developer: Ardon Hall
Director of Print Services: Meredith Walsh
Production Company: Station Film
Managing Partner: Stephen Orent
Partner/Executive Producer: Caroline Gibney
Partner/Executive Producer: Michael Di Girolamo
Line Producer: Angela Jones
Editorial Facility: Spinach
Editor: Shane Reid (courtesy of Whitehouse Post)
Assistant Editor: Ryan MacDougall
Post Producer: Jonathan Carpio (Spinach)
Color Correction Studio: Company 3
Colorist: Sean Coleman
Color Correction Producer: Matt Moran
Online/Compositing: Eight VFX
VFX Supervisor/Flame Artist: Philip Ineno
Executive Producer: Shira Boardman
Executive Producer: Baptiste Andrieux
Online Producer: Michael Shores
MUSIC:
Song Title: “Svalkar Vinden”
Artist/Performer: Den Svenska Björnstammen
Album: Ett Fel Näemare Rätt
Label: Goldenbest Records
Sound Design: Hum Music & Sound
Sound Designer: Dan Hart
Mix Facility: Margarita Mix Santa Monica
Mixer: Nathan Dubin
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