Tourism Australia has unveiled the latest evolution of its global campaign - 'There's nothing like Australia' - with exceptional food and wine experiences from around the country … read moreplaying a starring role in an effort to convert the global appetite for Australia as a travel destination into more visits.
Launched today at Sydney's award-winning Quay Restaurant, the new $10 million campaign is based on the idea of Australia being the world's greatest restaurant, 'Restaurant Australia'. Tourism Australia has developed the 'Restaurant Australia' campaign in consultation with its state tourism partners and industry along with its marketing partner, Wine Australia. The new creative has been developed by Tourism Australia's global creative agency Clemenger BBDO Sydney, with Mark Toia directing the new food and wine 'chapters' of the broadcast ad digital elements of the campaign, developed by DTDigital.
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