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Tourism Australia: There's Nothing like Australia - 180#
Tourism Australia has embraced the latest in virtual reality (VR) and 360 mobile technology as part of its latest marketing push, focusing on Australia's aquatic and coastal experiences, in a bid to lure more international visitors to Australia.
The new creative, the latest instalment in Tourism Australia's global There's Nothing like Australia campaign via Clemenger BBDO Sydney, was officially unveiled at an event in New York on Australia Day eve attended by Australia's Minister for Foreign Affairs the Hon. Julie Bishop. Guests at the event were treated to immersive 'virtual reality' displays and aquatic-themed images being projected onto the ice rink at the iconic Bank of America Winter Village at Bryant Park alongside the reveal of a new broadcast ad, featuring a voiceover by Australian actor and new Tourism Australia global ambassador Chris Hemsworth. The event was hosted by Australian chef Curtis Stone and guests enjoyed a specially designed Australian menu by Luke Mangan.
Senior Designer: Daniel Mortensen Related |
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