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The Federal Bank: Walking
Federal Bank is the fourth largest private sector bank in India in terms of footprint. For nearly seven decades, it has partnered and helped over six million customers realise their dreams. Today, it has 1203 branches and 1393 ATMs spread across the country. The task for Ogilvy Mumbai was to communicate an emotional reason why people would want to be associated with Federal Bank. Each of the films highlights the things the couple does for each other. The execution lets the viewer in on the little secrets that make their partnership so selfless and beautiful - just like the one that a customer would experience with Federal Bank. Note: this campaign is in the Hindi language.
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