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The Federal Bank: Medicine
Federal Bank is the fourth largest private sector bank in India in terms of footprint. For nearly seven decades, it has partnered and helped over six million customers realise their dreams. Today, it has 1203 branches and 1393 ATMs spread across the country and is aggressively expanding further. Innovative and award winning products like FedBook, Virtual Accounting System, E-maintenance, and Apna Gold 24*7 are but a few of the Bank’s new age products. The task at hand was to communicate an emotional reason why people would want to be associated with Federal Bank.
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