Toyota's Wakudoki: Beach Wakudoki

Riding on the success of Jungle Wakudoki, Dentsu Aegis Network has launched Beach Wakudoki, the second installment of Toyota's Wakudoki campaign. Running across eight Asia-Pacific markets: India, Indonesia, Malaysia, Pakistan, Philippines, Singapore, Thailand, and Vietnam, Beach Wakudoki features members of World Order as lifeguards who take the catchy Wakudoki tune and dance moves to the beach. The video, which went live late August, has already been viewed over 600,000 times on YouTube.