Heineken: Frontier

Heineken has launched a new global innovation and technology programme called Frontier www.heineken.com/frontier. Frontier, developed in collaboration with R/GA London, is an exciting opportunity for pioneers of innovative technology and services to expand and emerge on a global scale, through a partnership with Heineken. The programme is a continuation of the company’s ongoing strategy and commitment of nurturing new ideas, innovation and technology that help deepen connections with customers and consumers. Four halo Frontier briefs have been created encouraging technology innovators to submit new ideas on a number of subjects including making drinking in moderation cool and creating innovative music events. The winning idea for each brief will receive a minimum of €50,000 to help implement their product or service with Heineken®. Applications for Frontier must be received by November 12th and must be submitted via the Frontier website. Shortlisted entrants will be invited to present their ideas to judges at a pitch event, to be held in January 2015. Heineken believes that great ideas and innovative solutions can come from anywhere. Its Innovators Brewhouse www.innovatorsbrewhouse.com initiative has brought this concept to life. Now Frontier takes it stage further going deeper into the technology space. The pilot projects will be funded and nurtured throughout the programme, receiving access to top global and local Heineken marketing professionals to help evolve and scale-up their ideas.